IT is popular in Pakistan that offers a range of products, including electronics, skincare, or fashion. While many customers praise the platform for its competitive prices and ease of use, there is a recurring concern about the authenticity of some products. Several consumers have reported receiving counterfeit or substandard items, particularly in categories like electronics and beauty products. Despite the competitive pricing, these complaints have raised doubts regarding the brand's product sourcing and quality control. Additionally, some users have noted delays in resolving complaints or issues regarding fake products, with customer service sometimes failing to provide satisfactory solutions. While the site is often praised for its wide selection and affordability, these concerns may make potential customers cautious.